Breast Feeding

Bottle Feeding

How we stand out.

  • Silhouettes of five people holding stars against a sunset background.

    Exceptional Craftsmanship

    This is at the heart of everything we create. Our products are meticulously designed with precision, care, and innovation to meet the highest standards of quality and functionality. Every detail is thoughtfully considered, from ergonomic shapes that foster comfort and ease of use to advanced features that enhance your baby's well-being. You can trust that each product is a perfect blend of style, practicality, and uncompromising excellence, crafted to support you and your baby every step of the way.

  • Hand flipping wooden blocks with the words 'VALUE' and 'PRICE' against a yellow background.

    Green Budgeting

    Affordability doesn’t mean compromising on quality—it means offering exceptional value that stands the test of time. Our products are thoughtfully designed to meet your needs today while lasting well into the future, making them a wise investment for your family. By focusing on premium materials, innovative features, and timeless functionality, we ensure you’re not just buying a product, but a solution that reduces the need for frequent replacements. This “buy better, buy less” philosophy helps you save money while minimizing waste, aligning with a more sustainable and conscious way of living. Every purchase from Hoshiko is a step towards smarter choices for your family and the planet.

  • Wooden figures under an umbrella with a shield and check mark on a sunset background.

    Trusting Relationships

    Every parent wants the best for their child, and we are committed to being a reliable partner in that journey. We listen to your feedback, continually strive to improve, and ensure that every product we offer meets the highest standards of quality, safety, and value. By being consistent, reliable, and genuinely invested in your family’s well-being, we aim to foster a lasting bond built on trust, respect, and shared values.

Founder

Hi, I’m the founder of HoshikoSG - and also a mother who’s walked the emotional, exhausting, and deeply rewarding path of early parenthood - trice!

HoshikoSG was born from a simple truth: parents deserve better support, without the pressure of high prices. After my own experience recovering from childbirth and navigating feeding challenges, I realised how hard it was to find products that were truly comfortable, safe, AND affordable.

In a place like Singapore, where parenting costs can feel overwhelming, I wanted to change that.
I wanted to create baby essentials that are thoughtfully designed, gentle for babies, supportive for mums, and still within reach for everyday families.

Every product—whether it's our MyKoala lying-down breast pump or our anti-colic, easy-to-grip bottles—is priced fairly without cutting corners on quality. Because I believe you shouldn't have to choose between what's good and what's affordable.

At HoshikoSG, we blend:

  • Science-backed design

  • Premium, safe materials

  • And real-life understanding of what parents truly need

We’re guided by our “Buy Better, Buy Less” promise, focusing on purposeful products that last, reducing waste and giving you more value.

As a fellow parent, I know every decision you make for your baby comes from love. That’s why we promise to always put your needs first—with care, honesty, and products you can truly rely on.

From one parent to another,
Thank you for choosing us.
Welcome to the HoshikoSG family.

Testimonials from our Valued Clients

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